Google says that Page Rank has a direct effect on a websites ranking in search results. When a person types in “search engine optimization” in the Google search box and clicks “enter,” the companies that have websites showing on the first page get lots of traffic and potential sales.
Search engine rank “page position” does not always revolve around Google Page Rank but it has a significant affect on your position in the “SERPS” or Search Engine Result Pages. These are the pages that search engines display when someone searches for something.
Links to your site build page rank
Page rank is made up of the total power of the links from web pages on the internet that point to your site. Google refers to these as votes. The more votes your site has the more page rank your site accumulates. A link from a very powerful page rank site or PR of 6/10 has much higher voting power than a bran new web page with no page rank. You send Google Page Rank to every site you link to unless you use special link codes like “nofollow.”
Higher ranking back links are better than mass
It is estimated that Page Rank works like the earth quake Richter Scale but slightly different. It is said that a PR 2 is 8 times greater than a PR 1 and a PR 3 is 8 times greater than a PR 2, etc. etc. Most websites never go higher than a PR 4 or PR5. Links from sites higher than your own are required to increase your site’s own page rank. As an example one link from a PR 8 can put you ahead of a competitor with 20,000 PR 2 back links.
Do not fall into page rank addiction
A webmaster or owner of a site should pay attention to Page Rank but not get obsessed. It is very easy to obsess with raising your Page Rank. The problem is people naturally start taking action based on what is currently on their mind. If you are always thinking about ways to improve your Google Page Rank you will start accidentally taking actions that Google condemns as page rank manipulation.
Build page rank naturally
We recommend everyone build Google Page Rank as naturally as possible. Buying text links on high ranking pages has been proven to raise your site’s page rank. The problem is someone could report you and the site you bought the link from and both of you would lose Page Rank. The seller of the links could even get their site banned. Google will discount links that you buy which could hurt your rankings but typically they don’t punish buyers unless caught red handed. The reason is someone could buy links and point them to competitors websites to get them banned.
Do not waste time with mass back links
It is easy of course to accumulate low ranking back links. Many websites get obsessed with this and waste their time and money. The more you have the higher your rank but their can be problems with that. If you have thousands of unimportant sites linking to your own and no higher ranking pages, then it looks like you are creating mass back links for the sole purpose of manipulating page rank.
High ranking links raise red flags
If your site gets high ranking sites to link to it then even that could raise some red flags at Google and they may conduct a manual review of your links. If they feel they are purchased or somehow unnatural they may discredit the links and your site will not get any Page Rank flow from those links. If they are there naturally then you have nothing to worry about. If you paid for them or scammed your way into getting them then you have something to worry about.
Do not fall for link schemes and scams
Stay away from link scams and buying links. It is okay to exchange links with other sites but don’t over do it. Google does punish excessive link exchange schemes. Stay away from any third part link broker, trader, etc. Those type of link networks routinely get banned or what is called de-indexed. That means your site is removed from Google’s index of websites. You want to build your links yourself in the most natural way possible. That usually means creating great content and then marketing that content to a large enough audience that they naturally link to your site because it’s awesome.
We have articles that discuss links in greater detail. Please click here to go to the category page with multiple listings for link building strategies.
Whether you like it or not the tidal wave of machine learning systems is crashing at your door steps. You have two options. You either embrace integrating artificial intelligence into every aspect of your business or you continue fossilizing with the rest of the dinosaurs.