If you are looking to connect your QR Code campaigns to your Google Analytics you are a rare find. Most wonder how to do it but don’t actually look hard enough to find out how. This is a sequel video that shows how to set up your on page goal tracking in Google analytics so you can measure an ROI from your campaigns.
Once you have your QR Code generated using Google URL Builder and Google URL Shortenter you are ready to begin setting up the goal tracking.
Step By Step
Determine which page you want to track as your goal and copy the url in the address bar. (Hint: This should not be the same as the QR Code landing page and should be a “Thank You” page or something similar.)
- Go to your analytics account and click “Edit” next to the profile listing belonging to the site you are tracking.
- In the “Goals” section click on “Add Goal.”
- Give the goal a name.
- Check the “Goal Type” selection “URL Destination” box.
- Paste the url of the page you want tracked in the box.
- Click save goal.
That is it!
You are now set to start tracking your first goal. You can define additional goals if you want. It’s important to only set “real” goals that affect revenue. Every goal should be determined by a “step” you want the user to take on their path to becoming a customer. Typically that requires multiple steps.
What should be the next goals?
Your first goal might be to view a specific page like in our demo video we specified the “application” page. The second goal could be set to a page they can only view upon completion of the form. A third goal could be a what you want them to do after completing the first actions. This could typically be an up-sell on the back end or additional purchase offers. Keep it simple and focus on revenue generating goals. Happy tracking and thanks for watching!