Category Archives: Optimization

Page Optimization, Structural Optimization and Off Page Optimization made easy.

Spokane SEO Services

We Are Your Number 1 Choice for SEO Services in Spokane

SEO Specialist in Spokane
Algorithms Are Highly Scientific

We take every possible angle into consideration to exploit all search engines for the best ranking results you can expect from an SEO Firm in Spokane Washington. What do I mean by that exactly?

Well, let’s start with what SEO means

SEO stands for Search Engine Optimization and it means to make your website search engine friendly. There is more to it than putting a bunch of keywords and phrases on your site that you want to rank well for in the search engines. When you talk search engines most people think Google right off, so if you are one who thinks that way, the first thing you should focus on is the sophistication of their algorithm, which is a mechanism used to give your website a grade or score. I am not talking about page rank, but rather, I am speaking about putting all the right pieces together in the right places.

Here are a couple of examples

Your title for instance is one of the most important factors that will help the search engines decide what to rank you for. Another example is the words you use in your page’s main heading. Even the size of your heading is taken into consideration.

So, if you are wanting to rank for a search term such as “Spokane SEO Services” for example, you would want to make sure you are using that search term in the title, heading and in your content. However, it is not as simple as that. You have to know the rest of the story. Honestly the rest of the story is worthy of a book. What we have found is it is much more cost affective for a company to hire a firm in Spokane who specializes in SEO rather than take it on themselves, unless you have an in-house SEO specialist.

Consider mechanical work that has to be done on your car for example

Even if you are mechanically inclined, wouldn’t it actually save you money and time in the long run to just take it to a specialist who has the tools, and who has done the same job many times before? Yes, it would, mainly because chances are if you did it yourself, you would have to buy a new tool or maybe two, and you might have to read up on how to do the job. Of course you might have to take one mechanical part off to get to the part you need to work on, and that might take a special tool as well.

What’s more, chances are high that you might get halfway done with the job and realize that you have to bring it to the specialist after all! This will ultimately cost you two to three times more than it would if you would have taken it to them in the first place, not to mention the nicks and bruises on your hands, grease under your fingernails and on your fingers, a soar back from leaning over the hood, etc… As you can tell I have been there, done that!

Save time and money by using our services

So, if you want to avoid all the unseen issues, the learning curve, the nicks and bruises, why not just cut to the chase and contact us, your number one choice in Spokane for SEO Services. We will get the job done right the first time, and you can continue to work on your passions, what you do best, selling your products or services and putting a big smile on the faces of your happy customers.

Artificial Brillance – The #1 SEO Services Firm in Spokane WA

Small Business SEO Traps To Avoid Like The Plague

I have seen time and time again an SEO firm or Guru that props up client sites with massive amounts of “rented” links, usually from blog link farms. If your site doesn’t get penalized you will probably get sick of the lack of results soon enough. When you pull the plug on the scam SEO company they usually remove all the links pointing to your site and further damage it. Keep your eyes open for a big increase in ranking followed by a medium size drop within about two weeks.

Now that you have wised up a bit you have a few big problems

First is your ratio of blog roll links to all other types of links are way out of whack. This is easy for Google and Bing to track. They could be in the form of site-wide sidebar links or footer links. You can tell a spam link from a good one just by looking at the other outbound links on the page. If they are linking to multiple commercial domains it is highly likely they are renting out those links. Avoid those types of links like the plague. If you have an SEO ask for link building reports and manually check where the links are coming from.

Natural vs. Unnatural Link Building Graph

Unnatural Link Profile

The next problem you are going to have is ‘link churn’

The ratio of links you obtain compared to links that disappear is important. Now that the so called SEO Guru removed all their link farm spam it looks like you have a massively abnormal rate of link churn. If sites are un-linking to you that is a quality signal. The search engines may make you work twice as hard to build up a good link profile before they give you the credit you are looking for.

Problematic Link Churn Issues

Link Churn

Easy way to get local GEO based rankings

For a small business you can typically do well with doing just a few things. 1.) Register your business on every free business directory you can find and provide your website link in the appropriate spot. Example: Superpages, YellowPages, CitySearch, Yelp, Yahoo Local, Google LBC, etc. 2.) Blog once a week on something industry related. Put a keyword link in that article pointing to the page you have on your site you want ranked. 3.) Go on other websites that have news articles, on the same topic you just blogged about, and join the conversation. When the opportunity comes up to mention the points you made in your article, that add to the conversation on that other website, feel free to link to your article. FYI: If you don’t make an intelligent comment then your link probably won’t get approved. 4.) If you have friends or acquaintances in the industry try to get them to post one of your articles on their site or blog. If you don’t, try to make some new friends. 😉 Make sure you write something different but on the same topic. Put one link in the guest blog post pointing back to your original article with the keywords you were focusing on for that article as the click-able text for the link.

What exactly is Google Page Rank?

Google Page Rank affects website rankings

Google PR Explained
Addicted to Page Rank Green Bar?

Google says that Page Rank has a direct effect on a websites ranking in search results. When a person types in “search engine optimization” in the Google search box and clicks “enter,” the companies that have websites showing on the first page get lots of traffic and potential sales.

Search engine rank “page position” does not always revolve around Google Page Rank but it has a significant affect on your position in the “SERPS” or Search Engine Result Pages. These are the pages that search engines display when someone searches for something.

Links to your site build page rank

Page rank is made up of the total power of the links from web pages on the internet that point to your site. Google refers to these as votes. The more votes your site has the more page rank your site accumulates. A link from a very powerful page rank site or PR of 6/10 has much higher voting power than a bran new web page with no page rank. You send Google Page Rank to every site you link to unless you use special link codes like “nofollow.”

Higher ranking back links are better than mass

It is estimated that Page Rank works like the earth quake Richter Scale but slightly different. It is said that a PR 2 is 8 times greater than a PR 1 and a PR 3 is 8 times greater than a PR 2, etc. etc. Most websites never go higher than a PR 4 or PR5. Links from sites higher than your own are required to increase your site’s own page rank. As an example one link from a PR 8 can put you ahead of a competitor with 20,000 PR 2 back links.

Do not fall into page rank addiction

A webmaster or owner of a site should pay attention to Page Rank but not get obsessed. It is very easy to obsess with raising your Page Rank. The problem is people naturally start taking action based on what is currently on their mind. If you are always thinking about ways to improve your Google Page Rank you will start accidentally taking actions that Google condemns as page rank manipulation.

Build page rank naturally

We recommend everyone build Google Page Rank as naturally as possible. Buying text links on high ranking pages has been proven to raise your site’s page rank. The problem is someone could report you and the site you bought the link from and both of you would lose Page Rank. The seller of the links could even get their site banned. Google will discount links that you buy which could hurt your rankings but typically they don’t punish buyers unless caught red handed. The reason is someone could buy links and point them to competitors websites to get them banned.

Do not waste time with mass back links

It is easy of course to accumulate low ranking back links. Many websites get obsessed with this and waste their time and money. The more you have the higher your rank but their can be problems with that. If you have thousands of unimportant sites linking to your own and no higher ranking pages, then it looks like you are creating mass back links for the sole purpose of manipulating page rank.

High ranking links raise red flags

If your site gets high ranking sites to link to it then even that could raise some red flags at Google and they may conduct a manual review of your links. If they feel they are purchased or somehow unnatural they may discredit the links and your site will not get any Page Rank flow from those links. If they are there naturally then you have nothing to worry about. If you paid for them or scammed your way into getting them then you have something to worry about.

Do not fall for link schemes and scams

Stay away from link scams and buying links. It is okay to exchange links with other sites but don’t over do it. Google does punish excessive link exchange schemes. Stay away from any third part link broker, trader, etc. Those type of link networks routinely get banned or what is called de-indexed. That means your site is removed from Google’s index of websites. You want to build your links yourself in the most natural way possible. That usually means creating great content and then marketing that content to a large enough audience that they naturally link to your site because it’s awesome.

We have articles that discuss links in greater detail. Please click here to go to the category page with multiple listings for link building strategies.