If you are not tracking it, you can’t measure it. If you can’t measure it, it’s almost impossible to improve it. Stop allowing gut reactions and emotions from having a tyrannical presence in your company’s decision-making process.
Let us help you take a data-driven approach that gets better results than your most valuable employees insightful intuition.
Tracking is just the 1st step but it’s a massive headache and big waste of time if it doesn’t produce actional insights. Filling out reports and forms is any employees moral killer, especially when they find out later that it isn’t making any difference in the company.
Processing that data can be an even bigger nightmare. Let us help you gather, process and use to make your company even more brilliant!
Whether you have servers, websites or even computer software that your company relies on to function, it can be improved by brilliantly integrating it with your data. At every company, almost everywhere, they are trying to smart up their software.
Let us help you create custom solutions that highly improve the intelligence within any software your company is using.
Have a mobile friendly site? Have an app yet? Do you allow users to text your company? If you are not doing so well at all three of these at once, you can’t say you have a mobile first culture.
Let us help you catch up, get ready for the Internet of Things (IoT) revolution and show the world your technological brilliance.
You likely have amazing data and that can be leveraged to gain more customers. You probably don’t realize that many companies would love to just hand their customers to you on a silver platter. If you don’t have an easy to use API, developers won’t build buying from you into their software.
Let us help you massively expand your reach by playing nice with the developer ecosystem that has given so many other brands a decisive edge.
Without a background in business strategy and heavily competitive online SEO & PPC, you could waste years trying to beat common sense into vanilla data scientists.
In today’s technological economy, old dusty universities and colleges don’t teach what we know. The school of hard knocks is brutal but surviving it brings tremendous value.
Staying on top of the ever-shifting tech ecosystem takes an amazingly curious and inquisitive mindset! It’s a full-time job unless it comes naturally like it does for our OCD team.
If you ever worked with someone that just sucked the life out of every meeting, then you know our arch nemesis. Everyone here is a wonderful people person!
AI is eating cloud, mobile & software. If you don’t have flexible intelligence baked into every aspect of your business, you are an already fossilizing dinasour.
Your customers are dying to communicate with you and get their needs meet. They hate dealing with companies that don’t tailor everything to them. From the brand experience to the actual delivery of the product or service they expect it to be done in a way that fits them. Do you want to be viewed as a one-size-fits-all that fits hardly anyone?
Only an AI system that has crunched the data and knows your industry and customers can custom tailor everything to their needs. Customers don’t need completely different experiences from others. Their noticing you are making an intelligent effort shows you care, and right now, that is enough to give you the edge you need.
Ever wondered which customers in your marketing list would love your new product or service? Do you sometimes just feel like just “risking it” and sending the same offer to your whole list anyway? What if your gut feelings routinely alienated the ones that hate receiving irrelevant offers and you are accidently blind to this fact?
Companies do this every day and it is a marketing mistake you would never have to make if you had better insights. Why not use artificial intelligence to build psychological profiles of your customers and use that info to send your new thing-a-ma-bob to only the customers who are most likely to love it?
Your brand is your currency with customers. It’s more than your reputation. It’s who you are as a company in their hearts and minds. How do you know what they think about your brand? How do they feel? How will they receive a new product or service?
You may think that surveys and focus groups are the only way to find out. What if you had a highly specialized talent that knew more about your customers than you did? What if you could use this expert to weigh in on matters and give you an estimated “will love it” or “hate it” score for specific segments of your current customer base? Does such an intelligent set of second eyes sound too good to be true? Well, it is unless we built it for you!
Buying too much inventory at the right or wrong time can make or break a retail business. Highering too many or too few can hurt seasonal service businesses in a similar way. There are so many variables that affect the bottom line these days that no one person can handle all that analysis.
If you connect your internal systems to an intelligent logistics advisor that can give you actionable and relevant advice, you can keep that edge you have built up over time. Don’t be a dinosaur that does things in such an old-fashioned way that your market slips from underneath your feet. Before you know it, you are polishing up your resume!
Ever hire that person that just crashes the productively-party and always throws a wrench into everything? Sure they are brilliant at that one thing the company really needs but omgosh! No one can stand them. They slow the whole team down and end up directing every meeting into a big pile of crap?
You could have detected this before hiring them. If you use intelligent evaluation systems during hiring you can use automated psychological social evaluations. Check their social media and how they answered the forms and what they put on their resume. That is enough to cross-check them to see if there will be synergistic or a headache. If you hire right, the rest of operations goes smoothly!
Ever hear the saying “Rushing them in the front door but too busy to notice them running out the back door?” There is nothing more expensive in the customer lifecycle than finding new ones. It can be 10x cheaper to entice existing customers spend more than to educate others about your brand.
There is no such thing as a “past” customer. They have not passed away so quit treating them like that. In fact, half of them are likely waiting on you to offer them something and remind them how much they enjoy buying from you. Don’t be out of sight out of mind. Not deploying an intelligent re-engagement system is the most costly mistake you can make!
by Rucinski Enteprises
by CRMT Solutions